Adidas is not just a sports brand but also a conglomerate involved in various business activities. The company has expanded its portfolio over the years, acquiring several well-known brands and companies. Let’s take a closer look at some of the companies that Adidas owns and how they fit into the company’s overall strategy.
Table of Contents
Reebok
One of the most significant acquisitions by Adidas is the purchase of Reebok. This deal was finalized in 2006, and it allowed Adidas to strengthen its position in the global sports and lifestyle market. Reebok is known for its athletic footwear and apparel, and its acquisition has helped Adidas to diversify its product offerings and reach a wider customer base.
The acquisition of Reebok has also allowed Adidas to tap into new markets and demographics. With Reebok’s strong presence in the fitness and training industry, Adidas has been able to establish a stronger foothold in this segment and compete more effectively with other sportswear giants.
TaylorMade Golf
Another company that Adidas owns is TaylorMade Golf. This acquisition has allowed Adidas to expand its presence in the golf industry and strengthen its position as a leading golf equipment and apparel brand. TaylorMade is known for its high-quality golf clubs, balls, and accessories, and its acquisition has given Adidas a competitive edge in the golf market.
With the acquisition of TaylorMade, Adidas has been able to offer a comprehensive range of golf products and cater to the needs of golf enthusiasts worldwide. This move has helped Adidas to enhance its brand image as a sports equipment and apparel provider and extend its reach to golfers of all levels.
Five Ten
Adidas also owns Five Ten, a company known for its high-performance outdoor footwear. This acquisition has allowed Adidas to tap into the growing outdoor sports and adventure market, and further diversify its product offerings. Five Ten’s expertise in outdoor footwear has complemented Adidas’ existing product range and helped the company to attract outdoor enthusiasts and athletes.
With Five Ten under its umbrella, Adidas has been able to leverage the growing popularity of outdoor sports and adventure activities, and establish a stronger presence in this segment. This move has strengthened Adidas’ position as a versatile sports brand catering to a wide range of sports and activities.
Conclusion
Adidas has built a formidable empire by acquiring and integrating several well-known brands and companies into its portfolio. These acquisitions have allowed Adidas to diversify its product offerings, tap into new markets, and strengthen its position in the global sports industry. With brands like Reebok, TaylorMade Golf, and Five Ten under its umbrella, Adidas has been able to appeal to a broader customer base and establish itself as a versatile and competitive sports and lifestyle brand.
FAQs
What other companies does Adidas own?
In addition to Reebok, TaylorMade Golf, and Five Ten, Adidas also owns brands such as Runtastic and CCM Hockey, further expanding its reach in the sports and fitness industry.
How has Adidas benefited from these acquisitions?
The acquisitions of these companies have allowed Adidas to diversify its product offerings, tap into new markets, and strengthen its position in the global sports industry. These moves have helped Adidas to appeal to a broader customer base and establish itself as a versatile and competitive sports and lifestyle brand.
What are some future acquisitions Adidas may be interested in?
While there is no official confirmation, Adidas may consider acquiring companies that can help it further expand its reach in the sports and lifestyle market, such as companies specializing in outdoor gear, athletic accessories, or emerging sports segments.
what companies does adidas own
Adidas is a global leader in the sports industry, and its empire is constantly growing. The company owns a number of subsidiary brands, each with its own unique identity and target market. These brands allow Adidas to reach a wide range of consumers and offer a variety of products, from casual streetwear to high-performance athletic gear.
One of Adidas’ most well-known subsidiaries is Reebok, an American athletic wear company. Reebok has a strong presence in the fitness and training market, offering a wide range of products for athletes of all levels. Adidas acquired Reebok in 2006, and the brand has continued to grow and evolve under the Adidas umbrella.
In addition to Reebok, Adidas also owns TaylorMade, a leading manufacturer of golf equipment and apparel. TaylorMade is known for its high-quality golf clubs, as well as its stylish and functional golf apparel. With TaylorMade as part of its empire, Adidas has a strong presence in the golf industry, catering to both professional and recreational players.
Another key brand in Adidas’ portfolio is Runtastic, a mobile fitness app and wearable technology company. Runtastic offers a range of products and services designed to help users track and improve their fitness and health. The company’s integration with Adidas has allowed for the development of innovative new products and services, as well as enhanced marketing and distribution channels.
Adidas’ empire also includes several smaller brands and subsidiaries, such as CCM Hockey, a leading manufacturer of ice hockey equipment, and Five Ten, a company known for its high-performance outdoor footwear. These brands allow Adidas to reach niche markets and offer specialized products, further expanding its reach and influence in the sports industry.
One of Adidas’ most recent acquisitions is the American streetwear brand, Supreme. By adding Supreme to its empire, Adidas has strengthened its presence in the urban fashion market, appealing to a younger and trendier demographic. Supreme’s signature blend of street-inspired designs and high-quality materials has made it a highly sought-after brand, and its partnership with Adidas is sure to lead to exciting new collaborations and products in the future.
Overall, Adidas’ growing empire of subsidiary brands has positioned the company as a dominant force in the sports and fashion industries. By owning a diverse portfolio of brands, Adidas is able to reach a wide range of consumers and offer a variety of products, from high-performance athletic gear to trendy streetwear. As the company continues to expand and evolve, its empire is only expected to grow stronger, solidifying its status as a global leader in the sports industry. what companies does adidas own