Apple Inc. is not just known for its popular Apple iPhone, iPad, and MacBook, but the tech giant has also acquired and developed several other brands over the years. From consumer electronics to software and services, Apple owns and operates a variety of brands that cater to different markets and industries. In this article, we’ll explore the extensive list of brands that fall under the Apple umbrella.
Table of Contents
Apple
Of course, the first and most well-known brand under the Apple umbrella is Apple itself. From innovative iPhone models to the sleek and powerful MacBook laptops, Apple has set the standard for quality and innovation in the tech industry. The company’s commitment to design and user experience has made Apple a household name worldwide.
Beats by Dre
In 2014, Apple acquired the popular audio brand Beats by Dre for a whopping $3 billion. Known for its high-quality headphones and wireless speakers, Beats has become synonymous with premium audio products. With the acquisition, Apple has integrated Beats’ audio technology into its own products and expanded the brand’s reach through Apple retail stores and online platforms.
Shazam
Shazam is a mobile app that can identify music, movies, advertising, and television shows based on a short sample played and using the microphone on the device. In 2018, Apple acquired Shazam, integrating the music recognition app into its ecosystem. Now, Shazam is fully integrated with Apple Music, making it easier for users to discover and listen to their favorite tracks.
Dark Sky
Dark Sky is a popular weather app known for its hyperlocal weather predictions and accurate forecasts. In 2020, Apple acquired Dark Sky and integrated its technology into its own Weather app, providing users with more detailed and reliable weather information. The acquisition also led to the discontinuation of the Android version of the Dark Sky app.
Texture
Texture is a digital magazine service that provides access to over 200 magazines for a monthly subscription fee. In 2018, Apple acquired Texture with the intention of integrating it into its News+ service, which offers access to hundreds of magazines and premium content for a monthly fee. With the acquisition, Apple expanded its services to include a wide range of digital publications.
Conclusion
With its diverse portfolio of brands and acquisitions, Apple has cemented its position as a leader in technology and innovation. From consumer electronics to services, the company continues to expand its reach and offerings through strategic partnerships and acquisitions. As Apple continues to grow and evolve, we can expect to see even more brands joining its impressive lineup in the future.
FAQs
What other brands does Apple own?
In addition to the brands mentioned in this article, Apple also owns and operates other brands such as Siri, the virtual assistant, and Workflow, a workflow automation app that was acquired in 2017.
Will Apple continue to acquire new brands?
Given Apple’s history of strategic acquisitions, it’s likely that the company will continue to seek out new brands and technologies that align with its vision and goals. As the tech industry continues to evolve, Apple will likely pursue new opportunities to expand its brand portfolio.
what brands does apple own
Apple is a tech giant whose portfolio extends far beyond just its flagship products like the iPhone and Mac computers. In fact, under the Apple umbrella, there are several additional brands and subsidiaries that cater to a wide range of industries and markets. From music streaming to wearable technology, Apple’s brand umbrella is far-reaching and diverse.
One of the most well-known brands under the Apple umbrella is Beats by Dre. Founded by Dr. Dre and Jimmy Iovine, this company specializes in headphones, earphones, and speakers that are known for their high-quality sound and stylish design. Beats by Dre was acquired by Apple in 2014, and since then, it has continued to be a major player in the audio technology market.
Another notable brand under Apple’s umbrella is Shazam, a popular music recognition app that can identify songs, movies, and TV shows by listening to a short clip of audio. Apple acquired Shazam in 2018, and it has since integrated the app into its music-related products and services, allowing users to easily discover and organize their favorite music.
In the realm of digital publishing, Apple owns and operates Texture, a digital magazine subscription service that offers access to hundreds of popular magazines for a monthly fee. Since Apple acquired Texture in 2018, it has been integrated into Apple News, giving users access to a wide range of magazines and publications all in one place.
Apple also owns and operates Claris, a software company that develops a variety of business and productivity apps, such as FileMaker and Airtable. Claris provides software solutions for database management, app development, and workplace collaboration, and its products are widely used across various industries and organizations.
Under the Apple umbrella, there is also FileMaker, a subsidiary of Claris that specializes in custom app development for businesses and organizations. FileMaker offers a platform for creating and deploying custom apps that can streamline workflows, automate tasks, and enhance productivity for users across various industries.
Finally, Apple also acquired Emagic, a music software company, in 2002. Emagic is known for creating the popular music production software Logic Pro, which is widely used by musicians, producers, and sound engineers for recording, editing, and mixing music. Logic Pro has continued to be a flagship product under Apple’s brand umbrella and is available for purchase on the Mac App Store.
In conclusion, the brands under Apple’s umbrella encompass a diverse range of products and services, from audio technology to music recognition, digital publishing, software development, and music production. These brands all contribute to Apple’s overall ecosystem, offering users a seamless and integrated experience across various industries and markets. what brands does apple own