Adidas is a globally renowned sports brand that has expanded its reach by acquiring other popular brands. In this article, we’ll explore the complete guide to the brands owned by Adidas, giving you insight into the various companies under its umbrella.
Table of Contents
Adidas
Adidas is a German multinational corporation that designs and manufactures sports shoes, clothing, and accessories. The brand is known for its iconic three-stripe logo and has been a prominent player in the sports industry for decades. Adidas owns several other renowned brands, all of which contribute to its comprehensive and diverse product portfolio.
Reebok
Reebok is one of the most well-known brands owned by Adidas. The American athletic footwear and apparel company was acquired by Adidas in 2005. Reebok has a strong presence in the fitness, running, and CrossFit markets, offering a wide range of products designed to cater to athletes and fitness enthusiasts.
TaylorMade
TaylorMade is a leading manufacturer of golf equipment, including clubs, balls, and accessories. The brand was acquired by Adidas in 1997 and has since become an integral part of the company’s golf division. TaylorMade is known for its high-quality, innovative products that are favored by professional and amateur golfers alike.
Runtastic
Runtastic is a popular fitness app and wearable technology company that was acquired by Adidas in 2015. The brand offers a range of fitness tracking devices and applications designed to help users monitor and improve their health and fitness levels. Runtastic has become a key player in the digital fitness space, aligning with Adidas’s commitment to promoting an active lifestyle.
Five Ten
Five Ten is a renowned manufacturer of outdoor footwear, particularly known for its climbing and mountain biking shoes. Adidas acquired Five Ten in 2011, adding a new dimension to its outdoor and adventure sports offerings. The brand is recognized for its durable, high-performance footwear that is favored by outdoor enthusiasts and professional athletes.
Conclusion
Adidas’s extensive portfolio of brands encompasses a wide range of sports and lifestyle products, catering to diverse consumer preferences and interests. The acquisition of companies like Reebok, TaylorMade, Runtastic, and Five Ten has allowed Adidas to strengthen its position as a leading global sports brand, offering innovative and high-quality products across various categories. Each brand brings its unique strengths and expertise to the table, enabling Adidas to meet the evolving needs of athletes and consumers worldwide. By understanding the brands owned by Adidas, you can gain a deeper appreciation for the company’s commitment to innovation and excellence in the sports industry.
FAQs
What other brands does Adidas own?
In addition to Reebok, TaylorMade, Runtastic, and Five Ten, Adidas also owns other brands such as CCM Hockey and Matix, further expanding its presence in the sports and lifestyle market.
How has Adidas’s acquisition of these brands impacted its business?
The acquisition of various brands has allowed Adidas to diversify its product offerings, tap into new consumer segments, and strengthen its position in key markets such as fitness, golf, and outdoor sports. These brands have contributed to Adidas’s overall growth and strategic expansion.
Can I expect to see more acquisitions from Adidas in the future?
Given Adidas’s track record of strategic acquisitions, it’s possible that the company may pursue additional brand acquisitions in the future to further enhance its portfolio and market presence. However, any such decisions will likely be aligned with the company’s long-term business strategy and growth objectives.
what brands does adidas own
Adidas is a well-known global sports brand that has been dominating the market for decades. In addition to its main brand, Adidas also owns and operates several other brands that cater to different segments of the sports and lifestyle market. This comprehensive guide is your one-stop resource to learn about the various brands owned by Adidas.
One of the most popular brands owned by Adidas is Reebok. Founded in 1958, Reebok has been a staple in the athletic footwear and apparel market. Known for its innovative designs and high-quality products, Reebok has established itself as a leading brand in the fitness and training segment.
Another brand under the Adidas umbrella is TaylorMade. Specializing in golf equipment and apparel, TaylorMade is a trusted name among professional and amateur golfers. With its cutting-edge technology and commitment to excellence, TaylorMade has become a go-to brand for golf enthusiasts around the world.
Adidas also owns the lifestyle brand, Y-3, which is a collaboration between Adidas and Japanese fashion designer Yohji Yamamoto. Known for its high-end, fashion-forward designs, Y-3 offers a unique blend of sportswear and luxury fashion, making it a favorite among the fashion-conscious crowd.
In addition to these brands, Adidas also owns Runtastic, a digital fitness platform that provides users with personalized training plans, nutrition guidance, and workout tracking. With its user-friendly interface and comprehensive features, Runtastic has become a go-to app for fitness enthusiasts looking to improve their health and wellness.
Adidas has also made a foray into the outdoor sports market with its acquisition of Five Ten. Known for its high-performance climbing and mountain biking footwear, Five Ten has a loyal following of outdoor enthusiasts who rely on its products for their adventures in the great outdoors.
Lastly, Adidas owns the brand CCM, which specializes in hockey equipment and apparel. As a leader in the hockey industry, CCM has a long-standing reputation for producing top-quality gear that is used by professional players and amateurs alike.
In conclusion, Adidas has a diverse portfolio of brands that cater to a wide range of sports and lifestyle needs. From athletic footwear and apparel to digital fitness platforms and outdoor sports equipment, Adidas-owned brands have established themselves as leaders in their respective segments, cementing Adidas’ position as a powerhouse in the global sports market. what brands does adidas own