Adidas has been making big moves in recent years, expanding its empire by acquiring a number of companies that complement its core brand. From athletic wear to lifestyle products, the Adidas portfolio of companies has something for everyone. In this article, we’ll take a closer look at some of the key companies owned by Adidas and how they fit into the overall strategy of the brand.
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Reebok
One of the most iconic companies in the Adidas portfolio is Reebok. Acquired by Adidas in 2005, Reebok has been a strong competitor in the athletic wear market for decades. With a focus on fitness and lifestyle, Reebok offers a range of products from athletic shoes to clothing and accessories. The acquisition of Reebok has allowed Adidas to expand its reach in the global athletic market and offer a wider range of products to its customers.
TaylorMade
TaylorMade is another key company in the Adidas portfolio, specializing in golf equipment and apparel. With a strong brand presence in the golf industry, TaylorMade has been a valuable addition to the Adidas family. By acquiring TaylorMade, Adidas has been able to enter the lucrative golf market and offer high-quality products to golf enthusiasts around the world.
Runtastic
Runtastic is a digital health and fitness company that provides users with a range of apps and wearable devices to track their fitness goals. Acquired by Adidas in 2015, Runtastic has become an integral part of the Adidas strategy to expand its presence in the digital fitness space. With the rise of digital fitness solutions, the acquisition of Runtastic has allowed Adidas to offer a holistic approach to health and fitness for its customers.
Matix
Matix is a skateboard and lifestyle brand that was acquired by Adidas in 2017. With a focus on the skateboarding community and street culture, Matix has provided Adidas with a unique opportunity to tap into the urban lifestyle market. By acquiring Matix, Adidas has been able to offer a range of lifestyle products that cater to a diverse audience and expand its presence in the streetwear industry.
Conclusion
Overall, the portfolio of companies owned by Adidas reflects the brand’s commitment to offering a wide range of products and experiences to its customers. From athletic wear to lifestyle products, Adidas has strategically acquired companies that complement its core brand and allow it to expand into new markets. With a focus on innovation and quality, Adidas continues to grow its empire and solidify its position as a global leader in the athletic and lifestyle industry.
FAQs
1. What are some of the key companies owned by Adidas?
Some of the key companies owned by Adidas include Reebok, TaylorMade, Runtastic, and Matix. Each of these companies offers a unique range of products and services that complement the core Adidas brand.
2. How has the acquisition of these companies benefited Adidas?
By acquiring these companies, Adidas has been able to expand its reach in the athletic and lifestyle markets, offering a wider range of products to its customers. Additionally, the acquisition of these companies has allowed Adidas to tap into new market segments and provide a more comprehensive offering to its diverse customer base.
3. What is the overall strategy behind Adidas’ expansion of its portfolio of companies?
The overall strategy behind Adidas’ expansion of its portfolio of companies is to diversify its product offering and enter new market segments. By acquiring companies that complement its core brand, Adidas is able to reach a wider audience and provide a holistic approach to athletic and lifestyle products.
companies owned by adidas
Adidas, the German sports brand known for its iconic three-striped logo, has been expanding its empire in recent years by acquiring a diverse portfolio of companies. Today, Adidas is much more than just a sportswear company – it is a multi-faceted corporation with a strong presence in various industries.
One of Adidas’ most notable acquisitions is Reebok, a company that was acquired in 2005. Reebok was a major competitor to Adidas in the athletic footwear and apparel market and the acquisition solidified Adidas’ position as a powerhouse in the industry. With Reebok under its wing, Adidas was able to expand its reach and offer a wider range of products to consumers.
Adidas has also made significant investments in the fitness technology and wearables market. In 2015, Adidas acquired Runtastic, a popular fitness app that provides users with tools for tracking and analyzing their workouts. This acquisition allowed Adidas to tap into the burgeoning fitness technology market and provide consumers with innovative products that integrate technology and sport.
In addition to its foray into the fitness tech market, Adidas has also expanded its presence in the fashion industry. In 2016, Adidas acquired the streetwear brand, Five Ten, known for its high-performance outdoor footwear. This acquisition allowed Adidas to diversify its product offering and cater to a new segment of consumers who are interested in outdoor and adventure sports.
Adidas’ expansion into diverse industries doesn’t stop there. In 2010, Adidas acquired TaylorMade, a leading golf equipment manufacturer. This strategic acquisition allowed Adidas to enter the lucrative golf equipment market and offer a comprehensive range of products for golf enthusiasts.
The acquisition of these diverse companies has allowed Adidas to position itself as a global lifestyle and sports brand. With a portfolio of companies that cater to various consumer needs, Adidas has established itself as a formidable force in the sports, fitness, fashion, and outdoor industries.
As Adidas continues to expand its empire, it is clear that the brand is committed to providing consumers with innovative and high-quality products that cater to a wide range of athletic and lifestyle pursuits. With a diverse portfolio of companies under its belt, Adidas is well-positioned to continue its growth and influence in the global market. companies owned by adidas